Informed Decisions Group, Inc. is a full-service behavioral insights firm focusing on shopper insights, customer behavior and market research. Using these tools, IDG measures the behavioral impact on branding, shopping, sell-thru and market structure. Eye-Tracking with a multitude of retail and virtual environments lead our innovations in shopper sciences and user interaction for web and mobile applications. Our methodologies apply cohesive quantitative and qualitative designs with proprietary technologies.

IDG’s goal is to bring our clients closer to their customers by applying visual, marketing and behavioral sciences. By combining these data points with advanced analytics and examining the changes in customer behaviors, IDG has a 360 degree understanding which our clients can leverage against their competition.