USING EYE TRACKING RESEARCH FOR SHOPPER INSIGHTS Now more than ever, marketers must focus their attention on in-store marketing and brand visibility. A 2012 study conducted by Point of Purchase Advertising International (POPAI) found that 76 percent of all purchase decisions are made in-store – a significant increase from the organization’s 1995 study, which placed this figure at 70 percent. The study also found that Read More Number of Comments: 2395