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Month: December 2015

Evidence Supports Eye-Tracking as Critical Research For Success
Evidence Supports Eye-Tracking as Critical Research For Success Recently, MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers. The results of the study showed that only eight percent of respondents didn’t want to receive marketing information, which is good for all marketers, right? Two even more interesting points came out of the study that deserve careful consideration if marketers are Read More Number of Comments: 1787
Stronger Presentations With the Help of Eye-Tracking Research
Stronger Presentations With the Help of Eye-Tracking Research For decades designers, marketers and executives have been designing presentations and reports and sharing them with co-workers and clients in order to create buy-in and motivate people to action. Although these presentations are generally carefully crafted, their effectiveness often varies. We have all been in the position of having to present important data many times throughout our careers. Read More Number of Comments: 2388
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