CONTACT

IDG Blog

Shopper Pathing: Increasing Conversion One Trip Mission at a Time
Shopper Pathing: Increasing Conversion One Trip Mission at a Time You would say there are a multitude of aspects retailers are measuring from a shopper perspective trying to gain the slightest advantage at each touch point to increase conversion. Some of these aspects are ad testing, brand awareness, path-to-purchase, digital usage, media consumption, package testing, in-store signage & POG testing. There are new applications for existing Read More Number of Comments: 5213
Filling in the Gaps With Eye-Tracking Research
Filling in the Gaps With Eye-Tracking Research Research is often limited to syndicated research bought from large companies like Nielsen, or companies that employ shopper cards, etc. to gain insights about customers and determine how to develop, package, and place their products. Also, even with the best intentions, the decision makers come in with their own preconceived notions of what they believe will work Read More Number of Comments: 2602
How To create Winning Market Segmentation
How To create Winning Market Segmentation In 2014, Informed Decisions Group, Inc. (IDG) partnered with the Ohio Lottery to help them determine who was playing their various games so they could create a new media campaign targeting each group. We completed an online survey and respondents were screened to ensure they were age 18+ and not opposed to playing the Lottery. Informed Decisions Group, Inc. leveraged Read More Number of Comments: 1548
USING EYE TRACKING RESEARCH FOR SHOPPER INSIGHTS
USING EYE TRACKING RESEARCH FOR SHOPPER INSIGHTS Now more than ever, marketers must focus their attention on in-store marketing and brand visibility. A 2012 study conducted by Point of Purchase Advertising International (POPAI) found that 76 percent of all purchase decisions are made in-store – a significant increase from the organization’s 1995 study, which placed this figure at 70 percent. The study also found that Read More Number of Comments: 2395
Page 2 of 3123