CONTACT

IDG Blog

Eye-Tracking for Package Design: Why Unidimensional Design is Not Enough
Eye-Tracking_ImagePackaging research has come a long way from direct response methods such as surveys that query appeal, preference, uniqueness and purchase intent. Advents in methodologies such as online simulated shelves, mock shelves and virtual stores have enabled data that provides greater face validity for managers and more realistic environments for the respondents. Leveraging these more realistic environments Read More Number of Comments: 2632
Page 3 of 3123