How To create Winning Market Segmentation In 2014, Informed Decisions Group, Inc. (IDG) partnered with the Ohio Lottery to help them determine who was playing their various games so they could create a new media campaign targeting each group. We completed an online survey and respondents were screened to ensure they were age 18+ and not opposed to playing the Lottery. Informed Decisions Group, Inc. leveraged Read More Number of Comments: 1548