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Category: Shopper Insights

Evidence Supports Eye-Tracking as Critical Research For Success
Evidence Supports Eye-Tracking as Critical Research For Success Recently, MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers. The results of the study showed that only eight percent of respondents didn’t want to receive marketing information, which is good for all marketers, right? Two even more interesting points came out of the study that deserve careful consideration if marketers are Read More Number of Comments: 1787
Shopper Pathing: Increasing Conversion One Trip Mission at a Time
Shopper Pathing: Increasing Conversion One Trip Mission at a Time You would say there are a multitude of aspects retailers are measuring from a shopper perspective trying to gain the slightest advantage at each touch point to increase conversion. Some of these aspects are ad testing, brand awareness, path-to-purchase, digital usage, media consumption, package testing, in-store signage & POG testing. There are new applications for existing Read More Number of Comments: 5213
How To create Winning Market Segmentation
How To create Winning Market Segmentation In 2014, Informed Decisions Group, Inc. (IDG) partnered with the Ohio Lottery to help them determine who was playing their various games so they could create a new media campaign targeting each group. We completed an online survey and respondents were screened to ensure they were age 18+ and not opposed to playing the Lottery. Informed Decisions Group, Inc. leveraged Read More Number of Comments: 1548
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