Mobile Applications

IDG’s imPulse is a powerful mobile research platform ideally suited for In-The-Moment Research. Studies can be designed for custom quantitative research as well as for qualitative investigations including:

  • Package Testing
  • Aisle Resets/Merchandising
  • Retail Ethnography
  • Mystery Shopping
  • POS, Signage & Displays
  • Path-To-Purchase
  • Shopper Experience
  • Customer Satisfaction
  • Awareness Studies
  • Diary Studies
  • Purchase Intent
  • Problem Detection

imPulse surveys are unobtrusive, in the moment and can be automatically launched right at the designated stimuli’s source for immediate and accurate data. Surveys can be launched automatically once shoppers enter or leave a store so uninterrupted feedback can be acquired with large samples. Additionally, surveys can be triggered to launch when shoppers scan a specific bar or QR code.