IDG was one of the first companies to recognize the untapped resource of engaging customers through their mobile devices and has been on the forefront of quantitative methods since our inception.

From programming surveys with emoticons and sliders before any software supported these interactive interfaces to evolving in-the-moment methods with geo-net triggered surveys, our quantitative experts recognize the art and science to generating accurate insights using quantitative methods.

Different customer segments can be more effectively reached with specific methods or combination of methods which is why IDG uses the following quantitative methods to best benefit our clients’ needs.

  • Online
  • Phone
  • Mail
  • Mobile
  • Intercepts
  • Geo-net triggered
  • Behavioral