According to McKinsey & Company’92s Global Media Report 2015, global spending on media is forecast to rise to $2.1 trillion by 2019. In North America alone spending is expected to exceed $521 billion dollars this year. These are staggering amounts of money and these amounts don’t even include the cost for companies to get the ads created. So how are companies gauging whether or not their ads are working, and delivering a good return on investment?
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According to McKinsey & Company’92s Global Media Report 2015, global spending on media is forecast to rise to $2.1 trillion by 2019. In North America alone spending is expected to exceed $521 billion dollars this year. These are staggering amounts of money and these amounts don’t even include the cost for companies to get the ads created. So how are companies gauging whether or not their ads are working, and delivering a good return on investment?
Often Read More Number of Comments: 1557