Shopper Pathing: Increasing Conversion One Trip Mission at a Time You would say there are a multitude of aspects retailers are measuring from a shopper perspective trying to gain the slightest advantage at each touch point to increase conversion. Some of these aspects are ad testing, brand awareness, path-to-purchase, digital usage, media consumption, package testing, in-store signage & POG testing. There are new applications for Read More Number of Comments: 5213