xPress Conjoint

xPress choice modeling is a new capability from IDG that offers choice modeling and market simulators in a quick and inexpensive solution. Most projects are completed in less than a week and since xPress focuses on the choice modeling and simulator, costs are significantly lower than from any supplier. IDG’s xPress choice modeling utilizes the following analytical methods to best fit the attribute/level design and insights needs.

  • Choice-Based Conjoint (CBC)
  • Adaptive Choice-Based Conjoint (ACBC)
  • Allocation Based (Volumetric)
  • Maximum Difference Scaling (Max/Diff)

CBC (Discrete Choice) is the most popular conjoint-related technique in use today. Applicable in most all situations, respondents are shown multiple concepts and are simply asked which one, if any, they would choose.

ACBC (Adaptive Discrete Choice) measures how people make decisions regarding more complex configurations. ACBC accommodates small sample sizes and large numbers of attributes. These choice tasks are interactive experiences, customized to the preferences of each individual. The surveys can be more engaging and relevant by focusing on understanding consideration sets, then measuring choice.

For scenarios where buyers are allowed to customize products and services (e.g., automobiles, restaurant menus, banking options, insurance policies, bundled vs. a la carte services such as mobile phones, internet, and cable), ACBC or Volumetric may best fit the design by asking respondents to select one to multiple options from a menu rather than making a single purchase choice.