IDG’s Consumer & Market experts have backgrounds and educations ranging from Master’s and Doctoral degrees in mathematics, consumer, experimental and behavioral neuroscience . Coming from both the client side and vendor side, this team has the scientific background, research expertise and end-user understanding that makes them one of the best consumer & market insights providers in the industry.
Consumer & market insights exploit competitive advantages for our clients using quantitative, qualitative and mobile methodologies. IDG’s analytical arsenal leads this group by leveraging observational and means-end data to choice and volumetric modeling, PLS SEM loyalty modeling and proprietary analytics such as multidimensional segmentations and our artificial neural network (ANN) called Neuron. Our Consumer & Market capabilities menu consists of:
- Attitudes & Usage
- Brand Health Tracking
- Choice Modeling & Optimization
- Concept & In-Home Testing
- Customer Defection & Migration
- Diaries & Longitudinal Research
- Image & Positioning
- In-The-Moment Methods
- Line Optimization/Cannibalization Modeling
- Menu Optimization
- Message Testing & Optimization
- Multi-Platform Segmentation/Targeting
- Market Opportunity & Penetration
- Product Configuration/Pricing Optimization
- Reward Program Development
- Satisfaction & Loyalty Modeling
