Consumer & Market

IDG’s Consumer & Market experts have backgrounds and educations ranging from Master’s and Doctoral degrees in mathematics, consumer, experimental and behavioral neuroscience . Coming from both the client side and vendor side, this team has the scientific background, research expertise and end-user understanding that makes them one of the best consumer & market insights providers in the industry.

Consumer & market insights exploit competitive advantages for our clients using quantitative, qualitative and mobile methodologies. IDG’s analytical arsenal leads this group by leveraging observational and means-end data to choice and volumetric modeling, PLS SEM loyalty modeling and proprietary analytics such as multidimensional segmentations and our artificial neural network (ANN) called Neuron. Our Consumer & Market capabilities menu consists of:

  • Attitudes & Usage
  • Brand Health Tracking
  • Choice Modeling & Optimization
  • Concept & In-Home Testing
  • Customer Defection & Migration
  • Diaries & Longitudinal Research
  • Image & Positioning
  • In-The-Moment Methods
  • Line Optimization/Cannibalization Modeling
  • Menu Optimization
  • Message Testing & Optimization
  • Multi-Platform Segmentation/Targeting
  • Market Opportunity & Penetration
  • Product Configuration/Pricing Optimization
  • Reward Program Development
  • Satisfaction & Loyalty Modeling