IDG leverages multiple methods to optimize and track user experience with digital and interactive mediums including quantitative surveys, eye-tracking, mobile EEG, qualitative observations/interviews/diaries and mobile-triggered usage on smart phones.
Our clients benefit from the most technically advanced solutions in user experience research to optimize, track and fine-tune content, functionality, visual response and navigation. IDG’s multi-modal approaches generate actionable solutions for:
- Website/app usability
- Satisfaction & loyalty
- Path-to-purchase
- Mobile & app interaction optimization
- Passive mobile data collection
