IDG’s Life-Sized Virtual Aisle is an in-store experience portable to anywhere in the world. The Virtual Aisle is the first ever portable and life size wall that enables in-context store and shelf learning that can travel to almost any location in the world.
The Virtual Aisle allows our clients to test different packaging and shelf designs quickly and at a reasonable cost. The Virtual Aisle is a rear-projection shopping environment that is 4-times the resolution of a 1080P Full HD Television. Images of packaging, products and store shelves can be instantly uploaded and used as stimuli for shoppers while interacting with the virtual shelves just as they would in a store.
IDG’s Proprietary Mobile Eye-Tracking and qualitative “deep-dive” interviews with expert ethnographers extract immediate insights from shoppers’ interactions with the Mobile Virtual Aisle. By integrating quantitative data from mobile eye-tracking and qualitative insights from follow-up interviews/virtual shop-a-longs, concise and effective shelf/packaging decisions can be made quickly and with full confidence.