Behavioral neuroscience allows our clients to measure the true emotional impact of their consumers while shopping, evaluating signage & packaging, websites and advertisements/promotions. Neuro-measurement tools such as EEG are a natural complement to eye-tracking and present the next step of innovation in behavioral research.
Exploiting neuro-measurement generates insights that guide our clients on how to speak to this subconscious and make sure they are eliciting the desired response from their packaging, signage, website, application or advertisement. Combining neuro-metrics with eye-tracking data provides a 360 degree understanding and insights that are second to none when compared to other methods.
Our brain computer interface and scientific contextual EEG leverage a wireless system enabling entertainment, market research & usability testing. Our mobile EEG is a high resolution, neuro-signal acquisition and processing wireless neuroheadset. It uses a set of sensors to tune into electric signals produced by the brain to detect consumers’ thoughts, emotions and facial expressions yielding the following neuro-metrics.
Emotional State Metrics
- Instantaneous excitement
- Long term excitement
- Frustration
- Engagement
- Interest/ Affinity
