IDG’s xPress omnibus surveys provide continuous research results on census-balanced national populations, sector-specific markets, and demographic segments. This shared-cost offering is designed to enable researchers to gain fast, cost-effective survey results when a full custom study is not required.
An Excel data file and standard cross-tabs (e.g. both Word and Excel) based on collected standard demographics will be delivered by e-mail. Customized cross-tabs, ASCII, and SPSS data files are available for an additional fee. xPress Omnibus surveys include:
- Consumer: Adult consumer ages 18+ and the sampling framework is balanced to the U.S. Census
- Affluent Consumer: Adult consumers with household incomes above $150,000 and net worths above $750,000
- Small Business: Small business decision makers with 5-99 employees that are based outside of the home
- IT Decision Maker: IT decision makers (Manager level and above) in companies with 100 or more employees
- Teens: Teens ages 13-17
- College-Aged: Gender balanced sample of consumers ages 18-21
- Young Adults: Gender balanced sample of consumers ages 22-25
