According to McKinsey & Company’92s Global Media Report 2015, global spending on media is forecast to rise to $2.1 trillion by 2019. In North America alone spending is expected to exceed $521 billion dollars this year. These are staggering amounts of money and these amounts don’t even include the cost for companies to get the ads created. So how are companies gauging whether or not their ads are working, and delivering a good return on investment?
Often Read More Number of Comments: 1557
Every day companies face a variety of marketing challenges that need solutions. Sometimes deciding how to effectively solve them is difficult. Generally, the more complex the challenge, the more elusive the solution can be.
For complex marketing problems, research often Read More Number of Comments: 1536
Recently, MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers. The results of the study showed that only eight percent of respondents didn’t want to receive marketing information, which is good for all marketers, right? Two even more interesting points came out of the study that deserve careful consideration if marketers Read More Number of Comments: 1787
For decades designers, marketers and executives have been designing presentations and reports and sharing them with co-workers and clients in order to create buy-in and motivate people to action. Although these presentations are generally carefully crafted, their effectiveness often varies. We have all been in the position of having to present important data many times throughout our Read More Number of Comments: 2388